- Make contact with distributors. Trade shows are successful vehicles for introducing new product lines. These trade shows also give you the opportunity to pre-sell your product line. In addition, trade shows allow you to feature the company’s premiere product or unveil seasonal offerings to consumers or distributors.
- Build relationships. Trade shows build the way for future relationships. At the show, you may see current customers, sales representatives, distributors or members of the media. Current customers will be happy to see you and may introduce you to someone who could do business with you. If your product is interesting enough, you may catch the attention of a reporter who wants to do an article about you or your company.
- Generation of mass amount of Leads The average sales person makes client field visits to 2.7 prospects per day. Based on 5 days per week 50 weeks per year = 675 face to face meetings Compare Example 2,500 attendees divided by 2 trade show days – 13 show hours = 203 prospects per hour= 3.39 prospects per minute Source: Real World Linux 2004 audit
- There is no other type of Advertising were prospects pay money and take time out of there busy days to listen to sales pitches. .
- Cost of closing a sale is cheaper. The Trade Show Bureau claims that the average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419.
- Levels the Playing Field. Trade shows help level the playing field for smaller firms, since booth space is generally inexpensive $13 per square foot on average, with the typical small booth covering 100 square feet, and even small companies can usually afford attractive displays.
Source: http://www.exhib-it.com/blog/
Escrito por acuiblog 
