Planning Your Trade Show

• Make contact with distributors. Trade shows are successful vehicles for introducing new product lines. These trade shows also give you the opportunity to pre-sell your product line. In addition, trade shows allow you to feature the company’s premiere product or unveil seasonal offerings to consumers or distributors.
• Build relationships. Trade shows build the way for future relationships. At the show, you may see current customers, sales representatives, distributors or members of the media. Current customers will be happy to see you and may introduce you to someone who could do business with you. If your product is interesting enough, you may catch the attention of a reporter who wants to do an article about you or your company.
• Generation of mass amount of Leads The average sales person makes client field visits to 2.7 prospects per day. Based on 5 days per week 50 weeks per year = 675 face to face meetings Compare Example 2,500 attendees divided by 2 trade show days – 13 show hours = 203 prospects per hour= 3.39 prospects per minute Source: Real World Linux 2004 audit‏
• There is no other type of Advertising were prospects pay money and take time out of there busy days to listen to sales pitches. .
• Cost of closing a sale is cheaper. The Trade Show Bureau claims that the average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419.
• Levels the Playing Field. Trade shows help level the playing field for smaller firms, since booth space is generally inexpensive $13 per square foot on average, with the typical small booth covering 100 square feet, and even small companies can usually afford attractive displays.

Source: http://www.exhib-it.com/blog/

La Cámara de Comercio de Vilagarcía de Arousa tiene prevista una Misión Inversa con importadores estadounidenses en Acui 2010 | Noticias – acui.es

La Cámara de Comercio de Vilagarcía de Arousa tiene prevista una Misión Inversa con importadores estadounidenses en Acui 2010Vilagarcía de Arousa, 17/07/09. La Cámara de Comercio de Vilagarcía de Arousa tiene previsto organizar una Misión Inversa de importadores de productos acuícolas de Estados Unidos. Esta misión se realizará coincidiendo con la Feria Internacional de Acuicultura de Galicia, ACUI 2010, que se celebrará entre el 2 y el 4 de marzo, en el recinto ferial de Fexdega. Será la cuarta vez en la que Vilagarcía de Arousa acoja este evento, donde la protagonista es la industria acuícola. ACUI apostó desde su nacimiento por convertirse en la primera feria dedicada en exclusiva al sector de la acuicultura, dando cabida a los productos derivados de ella, la tecnología, la innovación, y el I+D+i, tanto en lo que se refiere al producto, como en la maquinaria.Misión inversaEn cuanto a la Misión Inversa de la Entidad Cameral, se incluye en las actividades de internacionalización, que lleva a cabo la Cámara de Comercio de Vilagarcía de Arousa, para los empresarios y empresarias de la Demarcación Cameral. La promoción del Comercio Exterior es una de las tareas fundamentales que la Ley otorga a las Cámaras de Comercio. A través de las Misiones Comerciales, visitas profesionales y exposiciones en ferias internacionales, se ayuda a las empresas a que se abran a nuevos mercados, o se consoliden en los ya existentes.

European Seafood Exposition

The 17th European Seafood Exposition (ESE) and 11th Seafood Processing Europe (SPE) events will be staged in Brussels, Belgium between 28th April 2009 and 30th April 2009. These outstanding events are designed for both seafood buyers and sellers from throughout the world. It is anticipated that the 2009 events will see a total of almost 700 companies exhibiting.

In 2008, the two exhibitions attracted 23,833 attendees from 150 different countries. These impressive statistics reflect the fact that the events are perceived to deliver seafood business professionals with the unique opportunity of accessing a one-stop resource to reach global retail, foodservice and wholesale companies. In addition, those attending are able to share ideas and insights regarding the industry with their counterparts, who literally come from all over the world. And previous research relating to this event confirms that those visiting the two exhibitions have high levels of purchasing power – the average visiting company for the ESE purchases €2 million of seafood per annum.

Running parallel to the ESE is the Seafood Processing Europe (SPE) tradeshow, which delivers further excellent opportunities to visitors. This event plays host to many exhibitors from throughout the world that represent every aspect of seafood processing. These include Packaging Materials & Equipment, Refrigeration/Freezing Equipment & Supplies, Primary Processing Equipment, Secondary Processing Equipment, Hygiene Control/Sanitation, Quality Assurance Services.

Trends clearly show that the importance of the seafood industry continues to grow. Research carried out by the FAO confirms aquaculture production amounted to a grand total of 35,072,983 tons in 2006. This compares to 24,403,011 tons in 2000 – a substantial increase. This production equates to a total of US$ 44,767,637,000 in 2006, up from US $30,610,224,000 in 2000.

A hugely positive factor for the industry remains the issue of seafood being considered highly nutritious. The World Health Organization (WHO) state that since 1961, seafood consumption has grown at a rate of 3.6% per year. Furthermore, they state that the proteins derived from fish, crustaceans and molluscs account for between 13.8% and 16.5% of the animal protein intake of the human population and the average per capita consumption increased from approximately 9 kg per year in the early 1960s to 16 kg in 1997.

The WHO state that typically seafood provides about 20-30 kcal per capita per day and that throughout the world approximately one billion people rely on fish as their main source of animal proteins.

Like most industries, the seafood industry is unlikely to escape the current economic crisis unscathed. For example, the Seafood Exporters’ Association of India estimates the crisis has resulted in a 40% decline in output. Added to this is the increase in diesel costs and equipment and the fact that to date no government bail outs have been provided for the industry.

In light of this issue, the exhibitions come at an ideal time as they will offer a range of new opportunities to visitors and exhibitors alike. And it is likely that those companies that can stand strong during difficult times and continue communicating to gain and preserve the trust of their clients should be able to experience a competitive advantage from the crisis. The event organisers are certain that both seafood events will prove to be a great success. More information on the exhibitions can be found on www.euroseafood.com and  www.europrocessing.com.

For online global seafood news, www.SeafoodSource.com is the place to be! This comprehensive online resource will be relaunched in March and will provide industry professionals with regular news and information relating to the seafood industry from reporters in key seafood markets around the world. This will be supplemented by articles on seafood from a database incorporating no less than 80,000 publications worldwide. Additionally, SeafoodSource.com will contain market reports covering 10 separate seafood categories as well as direct reporting from the European Seafood events.